Genuinely Australian. Completely traceable. Our True Blue Label collection is now composed of 100% superfine Merino wool grown in New England, New South Wales.

M.J. Bale's True Blue Label collection now carries a powerful Australian provenance story, one that connects every suit to the high-country pastures of New South Wales' New England region.

Our Blue Label wool suiting collection is now crafted from 100% superfine Merino grown across approximately 20 farms in New England, NSW. Each fibre is verified and certified by the Australian Wool Exchange (AWEX), ensuring complete traceability from paddock to product.

The name says it all: True Blue. Genuinely Australian. A collection embodying the values of authenticity, loyalty, and a fair go - delivering accessible quality without compromise.

This commitment to transparency reflects our belief that garments of integrity are built for men of character, and character starts with knowing exactly where your clothing comes from.

Following on from our Kingston (tailoring) and Ashby (knitwear) single-source wool programs, this evolution represents a significant milestone in M.J. Bale's journey toward becoming a 100% natural fibres brand. It's a deliberate step away from synthetic shortcuts and toward renewable and organic fires that possess inherent performance and environmental responsibility.

These aren't anonymous fibres; they're the product of Australian woolgrowers who understand that excellence requires patience and respect for the land.