Inspired by a trip to Tokyo in 2003, Superdry fuses design influences from Japanese graphics and vintage Americana, with the values of British tailoring. The result – unique urban clothing, with incredible branding and an unrivalled level of detailing. Such distinctiveness has gained the brand exclusive appeal, as well as an international celebrity following.

The core ethos to offer quality, value and design is as true today as it was in the early days.

Now sold in more than 100 countries worldwide, Superdry is a true British fashion success story whose brand DNA is synonymous with intricately detailed design, premium quality fabrics and British tailored cuts. With its roots based around Japanese imagery and vintage Americana sportswear, Superdry has evolved into the most diverse British lifestyle brand with a true global reach.